Digital Marketing

Digital Marketing (SEO)

Initial Consultation & Keywords

Our technical staff begins after checking the current status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems. Our staff Optimizers will then use manual searches and custom research software to gather data and create a list of the most trafficked and targeted keywords in your industry. Your optimizer will consult with you to choose the best keywords for your optimization.

Content Writing for your Site

After a list of keywords has been finalized for your website, it is passed to our content writers for creation of Content. Our Content Writers will create original, unique content or revise your current site copy. Keywords will be placed in accordance with proper SEO densities while maintaining a professional copy style that is appropriate for site marketing and human readers, not just search engine "spiders."

Digital Marketing (SEO)

Website Redevelopment

Our Optimizers will redevelop your website to seamlessly integrate the optimized content and effectively communicate your keywords to search engines. All aspects of the website – including its architecture, meta tags, alt tags, graphic text, internal link structure and subpages – will be modified to be spider friendly and to ethically meet the keyword relevancy requirements of the search engine’s algorithms.

Link Development

The development of incoming links from well-established websites is one of the major in attaining high Search Engine Rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

  • One-way links from directories and other related sites
  • Reciprocal link exchanges with related sites
  • Fee-based directory submissions

Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, like Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. If your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.

Reporting

Before we start the optimization process, we will run a ranking report to determine where your website ranks with the various search engines. We will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website's progress. You will be updated with these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff will run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or email you just to check in. We also invite you to call our staff anytime with questions.

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